A quality list remember? So, give your recipients an explicit option to unsubscribe. What is more, according to the CAN-SPAM Act (which you should comply with), there must be an unsubscribe link in every email. Give explicit options to unsubscribe 5. Segment your email lists Segmentation is one of the best practices to be followed as it may increase your open rate by 39%. As soon as you’ve built an email list, categorize it according to the types of prospects. This will help you send them only those emails relevant to their needs.
Personalize your emails If segmentation is the queen of email outreach, personalization is by right the king. People love to be addressed personally. And this is not just about calling them by name. Personalization is about demonstrating you care about your subscribers and are ready to give them what they want. 7. Re-engage inactive subscribers perfect mobile number list do Some of your subscribers don’t react to your emails? Don’t give up, first try to fight a bit more. You may craft re-engagement emails with an exclusive offer to draw their attention to your company. Just think of the power words to catch their eye. 8. Clean your email lists I also suggest doing a spring cleaning to your email list from time to time and removing recipients who are not replying to your emails and follow-ups. And don’t forget about email validation.
Do it regularly to avoid keeping invalid email addresses that may bring you undesired bounces. 9. Elaborate on email content When it comes to email deliverability, much depends on the content of your emails. About 69% of emails are marked as spam based solely on the subject line. So, ensure your headline isn’t written in all CAPS and doesn’t have any spammy words in it. As for the email body, try to maintain a 60:40 text-to-image ratio, don’t add too many links, and avoid spam trigger language.