Since 2014, there has been a period of hot sports appointments in the market. In the Internet, online appointments have more advantages than traditional appointments. With the passing of the popularity, this model gradually shows a weak trend. situation.
At present, my company intends to devote itself to sports o2o-related business. As a UI designer, I am doing a competitive analysis this time. First, I want Buy email list to understand the market situation and dynamics of competing products for the upper management of my company. Second, I also let myself design. Better understand product optimization itself before on-page research features.
This analysis mainly selects Fun Sports, Leqi Football, and Guild Wars League for competitive analysis. These three products occupy a certain share in sports o2o, but there are many problems compared with mainstream products, so the author is in the process of analysis. May focus on problem pointing to a certain extent, and will mainly focus on the core function logic and visual layer research (other parts of the analysis are not in place are excuses for their unprofessionalism in the product field), laying the foundation for their own business aspects. .
2. Market analysis
1. Industry Analysis
(1) The size of the sports market is lower than the global average
(2) The structure of the sports industry is single
(3) Sports per capita consumption is low
According to iResearch's data, my country's sports industry is quite different from the global average, and faces the problem of a single structure and uneven development. Overall, as of 2014, my country's sports industry is in the early stage of industrialization, and the marketization of core industries such as event services and fitness services is too low, accounting for only 21% of the total sports output value, far lower than the US level of 58% in the same period.